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DECEMBER
2008 |
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During this holiday season, we are grateful for the opportunity
to work with so many of you.
2aTEE wishes you the best of holidays and a happy new year!
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Welcome
to the latest installment of our newsletter. Each issue, we’ll share
a current campaign, company or industry news, and something just
for fun. |
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CAMPAIGN CORNER |
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LOCAL GOLFERS,
SAY HELLO TO YOUR LOCAL BANK
In Phoenix, we’re introducing local golfers to Wachovia branch openings.
Our custom scorecards tag new branches within a 5-mile radius of
each course––delivering a tailored message to a geo-targeted audience. |
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WHAT'S
HAPPENING |
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WHAT’S IN YOUR BAG? SWAG!
A
new study released by the Advertising Specialty Institute found
that good old promotional swag is more effective than TV, print
or radio at capturing the attention of consumers. Highlights of
the study include:
- 84% of consumers surveyed remembered an advertiser based
on the product they received
- 42% had a more favorable impression of an advertiser after
receiving a promotional product
- 62% have done business with an advertiser after receiving
a product
- 81% of promotional products were kept because they were considered
useful
The full ASI study is available here.
If you’re looking to make a lasting impression with a 100% golf
audience, give us a ring. |
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FORE
FUN |
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OBAMA AT OLAMANA
With the President-elect taking the oath of office in just over
a month, we thought it was time to check out his game. Is Obama’s
swing as smooth as he is? To find out, watch this video
of the lean lefty visiting one of our courses, Olamana Golf Links,
while on vacation in Hawaii earlier this year. |
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