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NOVEMBER
2008 |
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Welcome to the latest installment of our newsletter. Each issue, we’ll share a current campaign, company or industry news, and something just for fun. |
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CAMPAIGN CORNER |
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SEE THE LIGHT
In October,
we put Rayzer, a new product from Visualeyes in Sweden, in
front of an upscale audience of car enthusiasts in the Jacksonville,
Charlotte, and Atlanta markets. We’ve been receiving thank you letters
from deer ever since.
Rayzer is an auxiliary lighting system for your car that
makes driving at night safer. It creates a wider field of brighter
light for a safer, more comfortable driving experience––helping
you see 300% better compared to conventional high beams. For more
information on Rayzer, visit www.RayzerWidebeams.com. |
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WHAT'S
HAPPENING |
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TRY ONE FOR FREE...
BUY MORE FOR ME
Go ahead
and give our audience a taste of what you have to offer!
Arbitron recently released a study on sampling that makes a strong
case for wetting the palette of your target audience. Highlights
include:
- About two of every three consumers accept product samples
- More than
half of people who sample a product plan to buy it in the future
- Almost half of consumers who have never heard of a product plan
to buy it in the future after sampling it
- Six in 10 consumers who
have heard of a product but never bought it plan to buy it in the
future after sampling it
The full Arbitron study is available at www.arbitron.com. |
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FORE
FUN |
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GEEK MEETS GOLF
Without further ado, we call your attention to Bridgestone Sports' new pair of Star Wars golf bags, each highly stylized in the guise of Darth Vader or a stormtrooper.
Check out the slideshow at www.starwars.com.
Your clubs will be happy, and so will your friends––as they will
now have yet another reason to make fun of you out on the course.
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